Flycell, Inc., a leading mobile and online media and entertainment company, and Island Def Jam Music Group have announced an exclusive and pioneering agreement to create IDJ Mobile, a first-of-its-kind, label-centric mobile subscription service. IDJ Mobile will offer fans exclusive online and mobile content like ringtones, graphics, games and text services, as well as label news, artist mobile blogs and sweepstakes for prizes such as VIP backstage passes to concerts.

IDJ Mobile launched today with chart-topping superstar Kanye West as the flagship artist.

“Flycell continues to break the mold in developing innovative new business models and engaging entertainment experiences both mobile and online,” said Alberto Montesi, CEO of Flycell. “Our partnership with Island Def Jam represents an evolution from the traditional off-deck service and brings fans closer to the music and artists they love.”

Under the deal, Flycell will power IDJ Mobile with its state of the art mobile billing and content delivery platform, and promote the service by leveraging and expanding Island Def Jam’s online and mobile presence. Island Def Jam will provide exclusive artist content and ongoing marketing and promotional support online and offline.

“This deal is a great example of Island Def Jam’s strategy to create new and exciting customer experiences and revenue streams in the mobile and online space through partnerships with innovative companies. We look forward to delivering exclusive mobile content by the world-class artists on our roster, starting with Kanye West,” said Christian Jorg, Senior Vice President of New Media and Commerce at Island Def Jam.

IDJ Mobile will be available to Sprint, T-Mobile, Verizon Wireless, AT&T, Virgin Mobile, Boost, Alltel, Cellular One, Metro PCS and Suncom subscribers. Added Adrian Rubio, Senior Vice President of Business Development at Flycell, “Kanye West is without a doubt one of the most important and influential artists of recent years and we are thrilled to have him as the launching act for IDJ Mobile. Like no other before, this service delivers exclusive content and a truly engaging cross-platform experience that goes beyond ringtones to deliver real value to fans.”

About IDJ

The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Disturbing Tha Peace and Slip N Slide. The roster boasts an array of talented artists including Mariah Carey, Janet Jackson,  Kanye West, Fall Out Boy, The Killers, The-Dream, Melissa Etheridge, Jay-Z, LL Cool J, NAS, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Sum 41, Rick Ross , Young Jeezy and Ne-Yo.

About Flycell Inc.

New York-headquartered Flycell, launched in 2004 as a wholly-owned subsidiary of Acotel Group (MIL: ACO), is a leading mobile and online media and entertainment destination. Flycell empowers digital lifestyles by delivering personalized “Content on the Fly” to Web and mobile phone users across all U.S. wireless carriers. The company partners with media companies and mobile network operators globally, who utilize Flycell’s cutting-edge multimedia applications and services. Through its Flycell Productions unit, the company also develops and produces digital entertainment for distribution over multiple media platforms, including mobile and online. For more information concerning Flycell visit http://www.flycell.com/.