It's hip, it's hot and it's back!! The 2nd Annual West Coast Hip Hop Regional Awards will honor the best in the West on Saturday, October 25, 2008, starting at 6:30 pm at the Wilshire Grand Hotel in the downtown area of Los Angeles, CA. According to Miss SKG, Founder and CEO of the West Coast Hip Hop Regional Awards, "The purpose of the Hip Hop Regional Awards goes deeper than honoring top artists who have made significant contributions to the industry. It's also about promoting diversity in the hip hop genre, educating the public on the work of rap and hip hop pioneers and to diminish the negativity associated with hip hop and rap. Additionally, the organization hopes to implement after-school music programs and initiate scholarship programs so students can pursue their dreams in college." Combining hip hop and politics at the 2nd annual event, the organizers have come up with outstanding honorees which cover both ends of the spectrum. As such, honorees will include Los Angeles City Councilman Bernard Parks, Eight District and many others. Tributes to Latin Hip Hop as well as artists Snoop Dogg, Above The Law and King Tee are part of the dinner show. Encompassing health issues that impact the community, the organizers plan to bring newfound awareness to Sickle Cell Anemia, during the program. The West Coast Regional Awards will take place over a two-day period, beginning Friday, October 24, 2008, with a Meet and Greet event from 5:30pm- 1 am, hosted by Crooked I, 40 Glocc, Coniyac and Western Union. Industry executives and artists may rsvp for this function by contacting meetngreet@westcoast hiphopregionalawards.com. DJ Spinderella will DJ during the party, which will be sponsored by Fortune Vodka and XXL Magazine. The following evening, the dinner show will begin at 6:30 pm, and will include Glasses Malone, Colby O Donis, SKG, feat Lil Flip, Problem, Strong Arm Steady feat Talib Kwalie among the mainstream and underground artists, producers, DJs, video and radio personalities who will be feted at this inaugural event hosted by actress Porsha Coleman, Julio G and comic T.K Kirkland.

You may visit www.WestCoastHipHopRegionalAwards.com for more information, or contact Cynthia Horner, Cinnamon CHIPS, 732 202-8246, cynthiamhorner@yahoo.com or Octavia Bostick, 714 808-2840, thawrite1@gmail.com.                        ABOUT THE WEST COAST HIP HOP REGIONAL AWARDS: The Hip Hop Regional Awards' mission is to empower the minds of artists and to honor them for their accomplishments musically and for their contributions to the community. They also seek to impact society by educating the public on the validity and need for positive images associated with the genre.